There are four levels of Variable Communications:

1) Mail Merge

Mail merge of name & address onto pre-printed flyer or letter.

2) Versioning

Some images changing for different customers to engender a stronger emotional feeling to the document, plus mail merge.

3) Personalisation

Unique combinations of paragraphs and pictures targeting an individual. Can include customised graphics, possibly including financial tables unique to the customer.

4) Database Publishing

Each document almost entirely customised to the recipient including personalized name, address, selection of images, and even different text promoting products of specific interest to the customer.

PrintMax allows you to:

• managing your customer information
• document design
• printing
• mail-out
• and even fulfillment of customer responses.

A full range of personalised campaign management services

to allow you to connect with your customers

ensuring your next promotion has maximum impact!