What about sending out a personalised customer card attached to your letter of offer. A tangible card with their name and the offer written on it for them to redeem at your business.
Imagine the success your company could have if you increased loyalty of existing customers by offering them personalized specials or promotions – instead of them being treated like all-so-ran prospects. Retain customer, increase loyalty, and make your promotions a success. All by utilizing your own customer database as part of your regular promotions.
Now lets take that a step further. What about inviting potential customers to join you in your exciting promotions! Don’t just send them unsolicited offers. Invite them personally by name.
Research shows that the success rate of personally addressed marketing and communications far exceeds that of unsolicited junk mail.